3 types of promotional videos that will boost your sales

1. Video instruction

Who it’s for: Explanations, product step-by-step instructions, email searches

Screen-sharing recordings allow you to show and tell and are perfect for explaining why you’re chatting, for example.

Managers often use screen sharing as part of their video call to view a prospect’s LinkedIn profile to explain why they’re the perfect buyer or explore their website to highlight areas where a salesperson can help.

If the salesperson is viewing something that the potential customer recognizes, such as their own profile, the rep can use that image to personalize the thumbnail to make it more intriguing.

Representatives can also record demo videos to introduce potential customers to a specific feature or benefit. Demo videos are excellent at convincing undecided prospects to make a longer call or eliminate the need for a second or third live demo to speed up the deal.

2. Webcam video

For whom: Dating, building relationships, email search

In the video from the webcam, the manager records how he talks to the camera. It’s the next best thing over face-to-face interaction: it’s anywhere there’s an email, but it earns you time that potential customers would otherwise only recognize you through cold text.

Since webcam video introduces potential customers to your voice and face, they start a relationship early. And because they convey emotion, they have been shown to increase the attention and responsiveness of potential customers.

You can also use props to add an element of personalization or grab the viewer’s attention.

Webcam videos must be up-to-date in order to receive feedback. Reps should aim to intrigue potential customers into clicking on their video by selecting an interesting thumbnail that has a bit of personality and personalization—like a sign with their name on it, or a rep holding one of their company’s products.

Once the video starts, jump straight to the heart of how you can help.

How long should a promotional video be?

Here are some rough recommendations:

* Typical promo video length: 30 to 45 seconds

* Explanatory video: maximum 90 seconds

* Demo video: maximum 6 minutes

Pro Tips for Sales Videos

Take your sales videos to the next level with these tips.

* Use GIF as video thumbnail

* Insert custom graphics

* End the video with a link to book a time in your calendar

* Don’t forget to write this down as well – sometimes potential customers can’t watch videos with the sound on, so be sure to include (at least part of) your value proposition in your email or message in addition to sending the video. Adding captions is another great way to achieve this.

3. Video playlist

Who it’s for: Save time by personalizing pre-recorded videos.

With video search software, sales reps can not only record their own videos but also include them in a playlist, making it easy for them to tap into all the great marketing videos your company already has.

Video playlists are great for saving time: salespeople can provide personalized video introductions to explanatory videos they or their sales consultants have already recorded.

They may also submit marketing videos to explain why they think they are particularly relevant to the viewer.