Creation of binoculars design, corporate identity and website

Project tasks :

1. Binocular design development
2. Creating a leather case for storing binoculars
3. Development of a box for binoculars, a case and documentation
4. Creating a logo for recognition
5. Development of a website for the promotion and sale of binoculars

Result :

Our team created a high-quality, competitive turnkey product from scratch, the layout of which, after 3D modeling, was sent to the conveyor for mass production. Also, corporate identity and a website for promotion were created for the product.

Our task was to create a high-quality product for its further promotion.

We created the design of the binoculars and thought through all the smallest details and accessories to it (belt, case, filters, wiping cloth).

We have developed a corporate identity (logo and branded box).

To promote the product, a website was created where you can buy this product.

When developing a new logo for binoculars, we conducted an analysis in this area, which gave us an understanding of the target audience, its needs and the market to which this product will be released.

After brainstorming in our team, we settled on ideas with the eye of a bird of prey – (eagle, falcon). It is a well-known fact that these predators have incredible, unique vision with the effect of magnification. This served as an excellent association for binoculars.

Working with the logo always begins with sketches for demonstration and selection of the idea by the client. After choosing an idea, our designer develops 5 logo design concepts to choose from. Our client settled on the 4th option.

When displaying the logo, we choose different media so that the client can see, visualize and understand whether it suits him or not.

Before developing binoculars, we conducted a large-scale study, in which we found all the companies involved in the creation of such products.

We studied their products, websites, social networks, positioning, pricing policy, strengths, and weaknesses.

After this global study, a vector was chosen in which we will act.

The next step was to create sketches of binocular ideas for client approval.

After choosing one of the ideas, we started creating a 3D binocular-shaped object so that we could visually see what this product would look like.

An important point in creating the shape of the binoculars was their ease of use. In order to understand the standard of convenience in use, our designer studied real binoculars and tested them in life, which allowed him to adopt the best solutions and improve them in a new product without repeating the mistakes of competitors.

After we developed the shape of the binoculars, it was necessary to choose a material (which would be pleasant to use for a person), a color, and a logo application.

We added corporate colors taking into account the further use of binoculars.

It was important to achieve harmony so that the product looked natural in natural conditions.

When designing the case, we already had experience with the creation of binoculars, and we understood what needed to be done so that the case was convenient for all components of the main product. It was also important to make it presentable, one that would stand out from the others.

Therefore, two classic colors were chosen - black and brown.

As for the material, our choice fell on leather - for reliability, durability, and ease of use.

When creating the box, we took into account its dimensions to fit all the products and their appearance for sale.

It turned out to be clear, modern, and presentable.

When developing the site, we decided on the design style.

We focused on the product and its packaging to show the user the strengths and benefits of our product.

In the design, we used branded and light colors, which in turn create lightness.

The use of 3D elements, photos with binoculars, and people in the design accurately convey the atmosphere of our product.

An important element in creating the design of the site was its display on mobile devices.

We have created a mobile version of the site that will be user-friendly.

No detail is lost on the mobile version of the site, so users can explore everything even when they are away from home. And to understand that this product is right for them, and all that remains is to place an order for binoculars.