Font
In the design of this site used a font pair - Roboto Condensed and Open Sans.

Fish and Flies - a reliable supplier of flies for fishing of Swiss quality in Ukraine
In the store of the wholesale seller more than 600 varieties of flies and in the team one of the best professionals in their manufacture in Europe.
The design of the site should be easy, remind of those pleasant emotions that a person feels when he comes to the water to fish - attraction, brightness, stimulus and pleasure.
In order to fulfill the project's goals, we set ourselves quite specific tasks: to achieve the necessary desire to purchase goods and to touch positive emotions with the help of live photographs, smooth wavy lines that resemble ripples on the water, and also with the help of calm natural colors and an orderly, logical structure.
ANALYTICS
PREPARATORY WORK
The marketing research of the site market in this niche was carried out, the mistakes made by competitors were analyzed and the pros were determined.
A user script was written to better understand the visitor's behavior when using the site.
Based on the collected data, a prototype was drawn up for an accurate understanding of the structure of the future site.
TYPOGRAPHIC AND COLOR
ELEMENTS OF STYLE
Thin \ Light \ Medium \ SemiBold


Regular \ Bold


Цвета
In the design of this site used a font pair - Roboto Condensed and Open Sans.
The design was presented in a gray-black color scheme with orange accents.

#ffffff \ #b3b3b3 \ #000000 \ #fafafa

#f9b233
The main categories are in the site header, as well as in the menu, which does not allow the user to get confused in the site map or go to the wrong page.


HOME PAGE
DESIGN OF HOME PAGE
The main page consists of 9 blocks. In each block in stages, logically the user comes to the essence of the site and to the action itself - the wholesale purchase of flies for fishing. Each block of the main page has a unique design and performs its specific function, creating the necessary psychological effect.

ADAPTIVE DESIGN
DISPLAY ON VARIOUS DEVICES
At the moment, almost 70 million tablet devices (30% of Internet users) are used only in the US.And the number of them doubled over the past year, and traffic from tablets for e-commerce sites grew by 348% for the first time overtaking web traffic from smartphones.That's why it's important to take this version into account when designing and developing websites, which we did for Fish And Flies.

To date, mobile devices have taken an important place in the life of each of us. In order to make the site as convenient as possible for mobile users, we created a special mobile version of the site.
The main categories are in the site header, as well as in the menu, which does not allow the user to get confused in the site map or go to the wrong page.




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