Category:

Development

Year of foundation:

2017

01

About Company

Fish and Flies - a reliable supplier of flies for fishing of Swiss quality in Ukraine

In the store of the wholesale seller more than 600 varieties of flies and in the team one of the best professionals in their manufacture in Europe.

02

Objective of the project

The design of the site should be easy, remind of those pleasant emotions that a person feels when he comes to the water to fish - attraction, brightness, stimulus and pleasure.

03

Task

In order to fulfill the project's goals, we set ourselves quite specific tasks: to achieve the necessary desire to purchase goods and to touch positive emotions with the help of live photographs, smooth wavy lines that resemble ripples on the water, and also with the help of calm natural colors and an orderly, logical structure.

ANALYTICS

ANALYTICS

PREPARATORY WORK

  • Research

    The marketing research of the site market in this niche was carried out, the mistakes made by competitors were analyzed and the pros were determined.

  • Custom script

    A user script was written to better understand the visitor's behavior when using the site.

  • Prototyping

    Based on the collected data, a prototype was drawn up for an accurate understanding of the structure of the future site.

TYPOGRAPHIC AND COLOR

TYPOGRAPHIC AND COLOR

ELEMENTS OF STYLE

Benguiat

Thin \ Light \ Medium \ SemiBold

Gotham Pro

Regular \ Bold

Цвета

Font

In the design of this site used a font pair - Roboto Condensed and Open Sans.

Colors

The design was presented in a gray-black color scheme with orange accents.

Монохромные цвета

#ffffff \ #b3b3b3 \ #000000 \ #fafafa

Цветная палитра

#f9b233

Ease of use

The main categories are in the site header, as well as in the menu, which does not allow the user to get confused in the site map or go to the wrong page.

03

HOME PAGE

HOME PAGE

DESIGN OF HOME PAGE

The main page consists of 9 blocks. In each block in stages, logically the user comes to the essence of the site and to the action itself - the wholesale purchase of flies for fishing. Each block of the main page has a unique design and performs its specific function, creating the necessary psychological effect.

ADAPTIVE DESIGN

ADAPTIVE DESIGN

DISPLAY ON VARIOUS DEVICES

Tablet version

At the moment, almost 70 million tablet devices (30% of Internet users) are used only in the US.And the number of them doubled over the past year, and traffic from tablets for e-commerce sites grew by 348% for the first time overtaking web traffic from smartphones.That's why it's important to take this version into account when designing and developing websites, which we did for Fish And Flies.

01

Mobile version

To date, mobile devices have taken an important place in the life of each of us. In order to make the site as convenient as possible for mobile users, we created a special mobile version of the site.

02

Ease of use

The main categories are in the site header, as well as in the menu, which does not allow the user to get confused in the site map or go to the wrong page.

03

Do you want to know more? Look at the customer feedback!

GO TO COMMENTS

COMMUNICATION WITH US

COMMUNICATION WITH US

HOW TO CONTACT US?

Still have questions?

We will restart your business and make it more efficient, create an effective solution that will help increase your profits. All you need to do is call or write to us