About Project

Project

Upbass

Project Task:

Develop a website design, conduct a professional photoshoot, create a promo video for Upbass headphones.

Result:

A state-of-the-art, technologically advanced and minimalist website design, with specially created photo and video content that reveals the gadget to the customer in a completely unique way.

Conducting research

When developing a new product, it is important to understand the target audience and market the product will appear in, as well as the mentality of the customers.

Before we started, our team did some research and analyzed the market for this type of device in order to gather as much information and facts as possible about how headphones can be presented in the most modern and marketable way. We obtained data from various sources and found useful and necessary solutions, which we used when developing this project.

It was qualitative research that helped us create a strong and competitive visual image of the Upbass headphone brand on the Internet.

Site structure

At the next stage, when creating the site design, we worked out the block structure taking into account the research we conducted.

We have included the most essential blocks on the website, which answer all the buyer's possible questions:

1.The first screen showing the product
2.The product description with promotional photos
3.Promo video
4.Advantages of headphones
5.Questions and Answers.
6.Order Form

Website design style

The website design stage is one of the most important, as we create the visual part of the site that should attract the user. We have focused on a minimalistic, animated, and modern style.

With the minimalist design of the website, we were able to recreate the necessary interactive visual imagery for Upbass headphones.

Strengths and benefits

While working on the project, we found different sources of inspiration that we used to create a unique and creative website design.

We conducted a photoshoot and created a promotional video for the site, which fits harmoniously with this website design and shows its best sides and advantages in the market.

This content can be used by the customer independently (in marketing strategies and when promoting in social networks).

Display on mobile devices

The website is displayed correctly on all mobile devices. This is an important, necessary stage for all modern websites; it is a part of every design developed by us.

Shooting a promotional video

Creating a promotional video for the website was a challenge for us. Since it was necessary to create a solution revealing the best sides and advantages of this product among competitors.

We decided to combine shooting people, using 3D graphics, models, and animation, so as to fit them harmoniously to the beat of chosen musical accompaniment.

We have produced a modern, technologically advanced, and striking video showing the strengths of the headphones, giving a brief, useful insight into the product and claiming an advantage over competitors in the field.

Professional photo shoot

We conducted an analysis and drew up a technical task for shooting photos.

We have divided the work into several parts:
1.Subject photoshoot in the studio
2.Photoshoot with models
On our part, references were chosen for the style of the photographs, the locations, and the actors.

We took more than 1000 photos. The best of them were selected and processed. Creating photos for a website is an important step that allows you to bring the product to life and show it from the best sides.

Do you want to know more? Look at the customer feedback!

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