Design
THE SITE DESIGN DEVELOPMENT
Why is website design so important
When your potential customers search the Internet for a product or service, they open dozens of sites to compare prices and conditions. The first impression about your business is created by the individual design of the site. This is the “point of first contact", the moment when a future client or partner gets acquainted with your site. It is advisable to make a good impression at this moment.
In further work, the design of the site also plays an important role: it should be such that it is convenient for the user to use it. The visitor's path through the site should be well planned. Whatever actions you expect from the user — purchases, subscriptions, clicking on a link — all these actions should be incorporated into the design.
Website design is especially important for online businesses. If a customer leaves the site without placing an order and leaving no contacts, you risk losing him forever. When a lot of visitors leave the site due to an unsuccessful design, its bounce rate increases, the site's rating in search engines drops. This can be avoided if you take a responsible approach to the design of the site and develop it taking into account the needs of your business.
What are the stages of website design development?
Many young businesses who decide to go online mistakenly believe that the most important thing in website design is the style, color scheme and size of active elements. But the main thing in design is to ensure the fulfillment of its business task. If this is an online store site, it should sell products. If this is an information site, it should have a system for searching and sorting data. And that's why design planning begins not with finding a template, but with defining its goals and objectives.
After the goals and objectives of the site are defined, it is necessary to draw up a technical task for the development of the site. Even if you decide to create a website yourself, the compiled TOR will help you in your work. And when transferring a development task to contractors, you simply can't do without a technical task. And only after that, prototyping begins, choosing a template style — optional if the site is written from scratch — and creating a website layout. When the necessary edits are made to the layout and it is approved, the development phase begins.
At the development stage, corrections can also be made to the design if some solution turns out to be unsuccessful. After finishing the work on the layout and filling of the site, acceptance takes place, during which the compliance of the developed site with the technical task is verified. Even at this stage, it is possible to make the latest edits to the design.
Why is it better to order a website design from professionals
As you can see, a professional approach to design is a complex, multi—stage and thoughtful process. A design made without taking into account the main stages of development will lead to a non-functional site. Let's say that the website of an online store will be visited only to view photos of the product. And they will order the same product from another supplier. To prevent this from happening, marketing planning is carried out when developing the site, that is, a digital marketing specialist is needed. In order for the site to look aesthetically pleasing, so that its appearance conveys the essence of the business, an interface designer is needed. And so that the user does not refuse to buy because of inconvenient navigation, a UX designer should participate in the development.
So, a marketer and two designers (or a generalist). Plus a technical team that will develop the site and bring their vision — developers, layout designer, content specialists. And we have not yet taken into account the specialists who will be engaged in the promotion and support of the site — but their wishes should also be taken into account when developing the design of the site. It turns out that to create a full-fledged website, you need a developer studio, or one genius who will combine these talents. Such geniuses-developers really exist. But they usually work for a very long time, and then it is impossible to transfer the site to another specialist for maintenance. It is still better to make a choice in favor of a studio that will approach the design development professionally.
What do the prices for website development depend on?
The range of prices for website development ranges from zero to infinity, it is impossible to guess the price in advance. The price depends primarily on the studio that will develop the site: well-known companies take a markup already for the fact that their name will appear on your site. But even within one studio, prices can fluctuate greatly.
What influences the cost of development?
The complexity of the future site. Developing a one-page landing page is cheaper than creating a huge portal with a lot of sections, a personal account and a buyer's basket.
Adaptive layout \ mobile version of the site. The more people use smartphones, the more important it is to have a mobile version of the site. But it's too early to abandon the version for desktop computers.
Unique or paid CMS and website template. Developing components from scratch takes time, and you will have to pay for ready-made ones. There are also free ones, but their functionality is usually limited and not suitable for everyone.
Integration with the payment system, mailing service, and other external services. The more complex the interaction system, the more expensive the site is.
SEO optimization. In order for promotion specialists to be able to work normally with a ready-made website, the basic requirements for optimization for search engines are laid down at the development stage. Of course, the introduction of these solutions increases the overall price tag.
If you want to order the development of a website design, fill out the form at the link.
