Design
CORPORATE IDENTITY AND LOGO DEVELOPMENT
The corporate identity of the company is a set of graphic forms that obey a single ideology, concept and stylistic orientation, and as a result lay the foundation for all visual connections with your brand.
We develop corporate identity for businesses of any scale.
What is corporate identity
All over the world, the double yellow arch is associated with the same company – McDonalds. This is the main element of the corporate identity of the company. Corporate identity is a set of visual symbols that are used for the design of official documents, product packaging design, promotional materials, digital marketing materials, and other company products. To do this, a unique set of elements in a single style is being developed: logo, corporate colors, texture, fonts, and other identity. Each business has its own set of elements, depending on the scale, scope of activity and product.
What is the corporate identity for?
Corporate identity is not a whim of the owner of the company, but an important marketing tool. Here are just some of the functions that branded elements perform.
- Makes the company and its products recognizable. If there is a logo on the envelope, the letter will not be thrown away by mistake. If the packaging of the product is in branded colors, the buyer will immediately highlight it among other assortment.
- Creates an emotional image of the company for the client. The green-brown palette is associated with nature, silver metallic with high technology, and our designers know all the subtleties of using colors to reflect the essence of your business.
- Increase customer and partner loyalty. When a person is faced with a choice – it does not matter whether he has to choose a contractor for a complex service or ice cream – in 90% of cases he will make a choice in favor of a product in a familiar package. Our task is to make sure that you are recognized at first sight.
- Demonstrates the style and professionalism of the company. Just think about how much additional profit Apple's stylish and technological corporate identity has brought.
What elements of corporate identity do your business need
The set of elements of corporate identity depends on the nature of the business, its scale, as well as marketing goals. Our marketers will help you determine the optimal number of style elements for your business at the moment. If one of the elements is not enough, you can contact us and order it additionally. In our experience, the most necessary elements of style are:
- color scheme;
- trademark;
- logo in several variants;
- font.
A trademark and a logo are not the same thing, although the same symbol can be used for them. Different variants of the logo are needed to brand different types of products. Put together, these elements of corporate identity will become a good basis for your company's brandbook.
How much does it cost to develop a corporate identity
There are several criteria that determine the price of developing a corporate identity. Let's list the most important ones.
The number of elements. Logo development, of course, will be cheaper than creating a full-fledged brandbook.
The scale of marketing goals. If you intend to enter large markets to compete with global corporations, every pixel is important in your corporate identity. In this case, the development of a corporate identity will take more time and effort, and the price will be higher.
The scope of the business. This factor is even more important than the size of the business. In highly competitive industries, brand awareness directly affects business success.
The order volume. We look forward to long-term cooperation with each of our clients. Therefore, the more services you order from us, the more tolerant our pricing policy is.
If you still doubt the importance and usefulness of corporate identity, think about the fact that Google, the world leader in Internet technologies, recently changed its logo by moving one letter by two pixels. It took several million dollars to research and make changes. And apparently, Google considered it a profitable investment.
Contact us to get a consultation.
