Development
LANDING PAGE
To order a landing page is necessary in the event when your goal is to encourage visitors to take active actions.
Landing Page Development
It is necessary to order a landing page if your goal is to encourage visitors to take action.
It can be a call, placing an order, or using special promotional offers. When developing, we take into account the goals that you should achieve using the landing page, so we carefully consider the availability of the necessary modules and calls to action.
IN WHAT CASES IS A LANDING PAGE NEEDED:
- If you need to quickly create a platform for selling and attracting new customers
- If you want to promote one specific product by creating an exclusive offer for each client
- If you want to get new customers by setting up contextual advertising on the landing page.
Landing page development
Landing page (landing page, landing page) is a type of one-page site designed to promote one product, product or service. The main task of a landing page is to collect customers (subscribers or buyers) who are interested in purchasing this product.
What is a landing page for?
A well-designed landing page can last a long time, especially if the information on it is updated regularly. Let’s say you offer a training course through a landing page that repeats regularly. On such a landing, it is enough to update the date of each new set. But landing does not solve all business problems.
In what cases is it worth ordering a landing page? If you need:
- quickly launch your business;
- involve the maximum number of customers in the sales funnel;
- collect a database of contacts of potential buyers;
sell a batch of goods or a certain service; - break the target audience into segments;
- assess the market demand for the product;
in all these cases, the landing page is the best marketing tool.
When is one landing not enough? If you:
- offer a range of goods or services, and their list is constantly updated;
- plan to regularly contact the audience by publishing news and articles;
- run multiple advertising campaigns for different products;
- you do not need analytics and audience analysis.
Our experts will help you evaluate your business objectives and the possibility of their implementation using landing pages. We develop landing pages of varying complexity, depending on the needs of your business and your goal.
Benefits of a landing page
A landing page is a tool that has a number of advantages.
Development time and low price. A single landing page will cost less than a full website and will take very little time to develop.
Maximum focus on one offer. Since the landing page offers only one product or one service, the user will not have the opportunity to be distracted by surfing and other products on the site.
High conversion. Due to the lack of choice, the landing visitor makes a simple yes or no choice. This increases conversions compared to other marketing tools where the user journey is more complex.
Several calls to action. On the landing page, call-to-action (CTA) buttons are located in several places at once, and if the client missed the first one, he will see other buttons.
Additional contact with the departing client. The landing page allows you to make an additional offer to the client who decided to leave the page without completing the target action.
Advanced analytics capability. With the help of built-in analytical modules, the success of the advertising campaign and the popularity of the offer are evaluated. For example, it will become clear how many users closed the landing without filling out the subscription form.
Database creation. Having received the user's contacts, which he transfers to you of his own free will, you can use them to analyze the target audience
Landing page development steps
To start developing, you need to analyze the business goals, advertising channels, and the desired results of the campaign. Then create a landing page layout that will take into account the results of the analysis, and then publish it on the Internet so that advertising traffic can be directed to it.
Therefore, the development of a one-page site includes the following steps:
- Consultation with a client, analysis of a product or service, targeted advertising channels, needs.
- Prototype development. The prototype of the landing will take into account the elements agreed with the client: information about the product and service, information about the seller, feedback from existing customers, awards and quality certificates, video blocks, forms, and other elements.
- Landing design. Our experts will develop a design of any complexity, both visually and technically. We can design a landing page in a corporate style, as well as develop a corporate identity if the business is just starting up.
- Layout and programming. Developers implement the appearance and functionality of the landing page, incorporated in the prototype.
- Acceptance testing. At this stage, the finished landing page is checked for errors, failure-free operation of functions, and so on. At this stage, you can make changes.
- Launch. The landing page is published on the Internet, and traffic from advertising campaigns is sent to it.
Terms and cost of landing page development
The cost of developing a landing page, like any product that is created taking into account the requirements of each client, depends on the complexity of the work: the number of elements, functionality, additional work. For example, you may need to create a visual image of your product, integrate with payment systems, insert video blocks, and so on.
Also, the cost is affected by the client’s desire to use a ready-made landing page template or develop it from scratch.
Contact our experts to get advice and order the development of a landing page.
