Development
Online Shop
With the help of the online store you can sell any products and services
Online store development
With the help of an online store, you can sell any products and services.
No matter what stage of business development you are at, you cannot do without an online store. Retail sales are rapidly moving online, followed by small and medium wholesale. Even the service industry, where it is difficult to set a fixed price for a product, is also moving to the Internet. The number of online purchases has been growing at a rapid pace over the past five years, and so far this trend is only getting stronger.
If you already have an online store, it might be time to update it. Technology is advancing rapidly, and without regular updates, a business faces a range of challenges, from customer frustration to the inability to work with external services.
We have been working in this area for more than 6 years and during this time we have managed to study most of the problems that online store owners face, as well as find solutions for these problems. The stores of our studio have everything you need for online trading. This is a thoughtful design, a user-friendly interface for high conversion, an administrative panel for editing content, and everything for promotion in search engines. You can purchase a turnkey online store from us or order the creation of an online store to order.
Advantages of an online store
- Round the clock work.
- Modern platform.
- Selling design.
- Adaptation to the customer's business processes.
- Optimization for search engines.
- Full mobile version.
- Convenient management.
- Integration with external services.
The structure of the online store
Modern platforms for creating online stores allow you to implement any solutions for different types of businesses. The structure of the store reflects the nature of the business and is consistent with the overall business objectives. Therefore, for each client, we create an optimized store structure by adding different modules, changing the composition and order of sections, integrating a blog and other additional options.
Most online stores have the following sections and pages in their structure:
- Main page. It publishes a description of the store, opening hours, delivery terms, contacts and other important information. It also publishes information about promotions, special offers, and other marketing means to attract a buyer.
- Category page or general directory. This page displays a general list of store products, often broken down into categories. This helps the user navigate the assortment of the store.
- Page of products in the category. This page displays a short description of the selected category, a list of products, if necessary, filters are added to help the user narrow the search to a group of optimally suitable products.
- Page inside the product. This page publishes a detailed description of the goods, order conditions, price. There is also a “buy” or “order” button, the ability to add to a favorites list for comparison with other products. On the same page, dynamic modules are embedded that will offer related or alternative products or display the history of product views.
- "Cart" - the page for placing an order. Here, the user checks which items are in the cart, how many there are, whether the discount is included, what the total price is, how much shipping costs, and other details of the purchase.
- Page after placing an order, or "thank you page". On this page, you can thank the user for placing an order, remind the terms of delivery and payment, and invite them to continue browsing the store.
Of course, this is far from the complete structure of the store. For convenience, you can add brand sorting, separate sections for new products and discounted products, a 404 page, a buyer's personal account with rich functionality, as well as a blog and a FAQ page.
Online store management
For the effective operation of an online store, it must be convenient both for the user and from the point of view of management. The owner or operator of an online store must manage the content: add and remove products, upload photos, change prices, publish up-to-date information about promotions and discounts, and so on. In order to change the content of the store without the involvement of developers, the website of the online store has a content management system - CMS. The store manager works with the administrative panel, with the help of which all the necessary changes are made. The convenience and functionality of the admin panel is an important part of the successful operation of an online store.
In addition, CMS provides integration with external services. This allows you to connect to the site a mailing list system, various payment systems, an operating system for processing orders, and the Nova Poshta courier service. When developing an online store, we take into account this aspect of its work.
Stages of developing an online store
- Market research and analysis. At this stage, our specialists study the customer's market niche, assess the level of competition, the main competitors and the solutions they use. This research is necessary to select and offer the best option for the customer.
- Creation of a prototype and discussion with the customer. At this stage, decisions are made about the structure of the site, the number of pages and sections, the properties of the admin panel, and so on. Then the terms of reference for the development of the online store website are created, the terms and budget are negotiated, and the contract is signed.
- Design development - a unique or ready-made solution. There are a considerable number of ready-made design options for an online store. To save money and time, you can use a ready-made solution. If ready-made solutions do not suit the customer, we will develop a design according to the customer's requirements, including, for example, corporate identity. If you do not have a visual style yet, you can order the development of a corporate identity in our studio, read more in the corresponding section of the site.
- Development of the technical part of the store. Professional creation of a turnkey online store takes time, but we always meet the agreed deadlines.
- Transferring the store to hosting and launching the project. We do not just give the finished project to the customer, but we accompany it until the online store is up and running.
- Support and promotion. After the launch of the online store, we offer technical support and promotion services. Thanks to technical support, the customer will be able to change the functionality of the store, adapting to the market situation. Store promotion increases the position of the site in the search engine results, which increases the flow of visitors to the site and conversion, bringing additional profit to the business.
We offer the development of online stores, but we also work with other cities.
