Development
Promotional website
Promotional website is a platform on which attention is concentrate on one or several objects, without dissipating the attention of visitors to small details.
What is a Promo Site
A promo site is another highly specialized type of site. Unlike a catalog site, whose task is to inform about a product, the task of a promo site is to maximize sales. In this, a promo site is similar to a landing page, but with more focus on marketing and sales.
When you need a promo site
A promo site is needed when you need to quickly “promote” a product or service, attract the maximum number of customers and buyers, gather an audience, and so on. This is a tool for quick sales, it is ideal for contextual advertising, narrow audience targeting, and all kinds of marketing activities.
An ideal promo site is suitable for selling seasonal goods or services. For example, when it snows in winter, you can promote car service and snow removal services, sell ice access or sleds through a promo site. In summer, with the help of a promo site, goods for schoolchildren are sold by the beginning of the school year.
Also a good solution would be a promo site for the event: a concert, a training seminar, the release of a new musician's album. For the restaurant business, a promo site is a great way to notify the audience about the opening of a new cafe, and for retailers it is a great way to announce a sale on some positions.
Benefits of a promo site
The advantages of a promo site are as follows:
- functionality - this site is created for a specific task, it is not required to perform additional functions;
- relatively low price - since a promo site does not need a multi-level structure and many functions, its development is cheaper than, say, the development of a corporate site;
- speed of development - for the same reasons as in the previous paragraph, the development of a promo site takes less time than the creation of a larger site;
- efficiency - a high-quality promo site, combined with a well-thought-out advertising campaign, as a rule, effectively copes with the task of quickly promoting a product and exploding sales;
- minimal operating costs - after the promo site has completed its task, it can be deactivated. There is no need to maintain it, pay for hosting and update content.
Stages of developing a promo site
The development of a promo site consists of several standard stages, but adjusted for the function of the site. When developing a site of this kind, it is recommended that marketers actively participate, both on the part of customers and developers. At the site planning stage, it is necessary to take into account through which channels users will come to the promo site, and make sure that their journey through the site, from the first visit to the target action - subscription, pre-order, purchase - is simple and convenient. Since the purpose of a promo site is sales and promotion, problems on the site can significantly reduce their effectiveness and profits. Therefore, the involvement of a professional marketer will help reduce the likelihood of these problems.
Development of a promo site includes the following steps:
- Brief. This is a list of questions about the client's business, his wishes for the future site, and his vision of the business tasks that the site will solve. The client can fill out the brief on his own, or we will conduct an interview with the customer.
- Estimate. This is a preliminary estimate of the timing and cost of developing a promo site. If the client is satisfied with the amount and term, the contract is signed and an advance payment of 50% is made.
- Prototype. This is a site layout that reproduces the main elements of design and functionality. At the prototype stage, major changes are made to the brief, and, if necessary, to the budget and deadlines.
During the first three stages of creating a promo site, the participation of a marketer, a contextual advertising specialist, or another specialist who will be involved in the promotion of this site is highly recommended. Our specialists can take over the promotion, which should be specified in the contract and in the estimate.
- Development. This stage takes place without the participation of client representatives.
- Reception and transmission. The client is shown the finished website. If the result meets expectations, the client pays the second 50% of the payment and signs the acceptance certificate.
- Launch. The site is deployed on the hosting and launched into operation. Attention: the cost of hosting and domain name is not included in the development contract by default.
- Support. We remain in touch with our clients even after the completion of the work, and if necessary, we come to the rescue.
How much time and money will it take to develop a promo site
For any web project, the speed and cost of development depends on the requirements of the customer. However, we can say with confidence that the development of a promo site will take less time and cost less than the creation of a full-fledged corporate site.
Why choose us?
For those clients who want to order the development of a promo site from scratch, we recommend contacting us for the following reasons:
- Professional team. Despite the fact that almost all web studios say this about themselves, we have every reason for such statements. We employ specialists who constantly monitor new trends on the Internet, master new techniques and technologies, and attend training courses.
- The presence of different specializations within the team. We have developers, designers and web marketers in our team. We do not just do what the client ordered, but analyze how well this product will solve his business problems, and do not hesitate to offer our vision if it will benefit the client.
- Experience in the relevant field. It is no secret that training is only a part of professionalism, and for a serious specialist, experience is also needed. We have developed dozens of promo sites for various businesses and we know about all the problems that may arise during the development process, as well as how to fix them.
- Moderate prices. We objectively evaluate the cost of our services, carefully and adequately approaching the pricing policy.
How to order the development of a promo site
To order the development of a promo site, please contact our manager.
