Creating promo videos

Creating promo videos

What is a promo video

A promotional video is a short video that introduces the viewer to a company or a specific event. Usually, promotional videos do not exceed 1 minute. Promotional videos differ from video advertising in that their main task is to acquaint the audience with the company and interest the audience in its services or products.

When and who needs a promo video

You should order a promotional video if you:

• Provide a specific set of services; produce/sell products and goods.

A promo video is designed to present your company - its new services, and products. You can use it to announce your event in order to attract both participants and spectators. If you have prepared a new promotion or made a discount, a promotional video will help you find buyers or increase existing sales. And another important point of use is a beautifully designed product manual, which will increase customer loyalty to your brand.

Benefits of a promo video

Thanks to the shooting of commercials, all world-class companies achieve trusting, loyal relationships with customers because it has a number of its advantages:

• You can choose the format, and the atmosphere of the video, without rigid frames.
• It can be both short and last more than one minute.
• Allows you to expand your audience from thousands of potential customers, thanks to a properly optimized YouTube channel.
• Thanks to a beautifully designed commercial, you can reduce your audience's exposure to your new product to a couple of days.
• Commercials bring in more leads and sales than regular static ads.
• A promotional video can be placed in different places, depending on the goals (website, social networks, YouTube channel, blogosphere, etc.).

What are promo videos?

This is a very important question that needs to be answered at the very beginning. It all depends on what idea is at the root - should the video be with or without graphics? All promo videos on the production process can be divided into three types - a promo video with filming (when a large part of the team is involved), a graphic promo video (completely created using animation), a combined promo video (when animation is used and the filming process is carried out).

Depending on what you need a promo video for, they can also be classified by type - a video for a presentation, a video for a website, a viral video, a video review of a product, an advertisement for television, a corporate video, a video for training, and so on.

Our promo video equipment

When shooting a promo video, our agency uses the most advanced, high-tech equipment that allows you to make a picture that sells and is spectacular.

Camera: Sony Alpha a7 III, Shooting modes: 4k to 30p, Full HD up to 120p, 24.2 MP Exmor R (CMOS) sensor, Lens: Sony 50mm 1.8, Sony 20mm 1.8, Sony 90mm f2.8 macro

Drone : DJI Mavic Air

The process of creating a promo video

The process of creating a promotional video is divided into certain stages that we go through together with the client, carefully analyzing each step.

Step 1. Filling out the brief, discussing your order (audience, style, approach, directing)

Step. 2. Signing the contract.

Step 3. Creation of terms of reference for the video, and selection of references.

Step 4. Transfer all necessary materials to our specialists (details, company logo, brand book, if any).

Step 5. Writing a scenario (script), its approval. Storyboard (description of what will be in each frame, what plan).

Step 6. Financial estimate and preparation for filming (we discuss the amount and timing of the work).

Step 7. Filming. The required number of personnel travels to the location where the filming process takes place.

Step 8. Sound. After shooting, work with sound is carried out (music is selected, purchased, and material is read in the studio for the filmed scenes, all this is reduced to one project).

Step 9 Installation Selected scenes and plans (frames) are brought together in a final cut.

Step 10: Post-production Color correction, adding graphics (if it was agreed), effects.

Step 11. Promotion. One of the most important steps that allow your audience to see the created promo video. Our experts will help you promote your video on YouTube and the web.

How to order promo video services

In order to order the service of creating a promotional video, you just need to fill out a brief or call and send an application to our agency.

Promo video budget

The price of a promotional video depends on several factors:

• Whether it is necessary to involve the filming process, ready-made videos will be purchased on video stocks.
• The cost of renting a location.
• The number of shooting days.
• The number of specialists involved (an illustrator for creating graphics, an animator, a director, a cameraman, and so on).
• Video timing.
• Graphics difficulty level.

In order to find out the exact price for your promotional video, you just need to call us or leave a request, and our specialist will advise you and answer all your questions.