Video Marketing Trends in 2023

Video continues to be actively used in marketing companies to promote products and services around the world.

There are video statistics for 2023:

1. Video views reached about 3.5 billion views
2. In 2023, people watch an average of 17 hours of video every week
3. 52% of people enjoy sharing video content
4. 75% of viewers watch short videos on mobile phones
5. 83% of marketers recommend videos no longer than 60 seconds

Video marketing is very useful and can help with the following areas:

1. Increase brand awareness
2. Increase lead flow for your product or service
3. Increase sales
4. Increase website traffic
5. Increase customer awareness of your products or services
6. Creating useful and viral content
7. Become popular in your niche through video

Let’s take a look at the main video trends that have arrived in 2023:

1. Live video

Now very popular is live video, which is used by Facebook, Instagram, and Tiktok. Thanks to these videos, you can attract more audiences to promote your product or service.

Companies use live videos for the following tasks:

1. To share your events or activities
2. Show your audience how to use your product or service
3. Communication with opinion leaders and experts
4. Share a video of the team’s work process
5. Answer questions and answers
6. Share educational content

2. Backstage

This is a new kind of video that shows the behind-the-scenes life of a team and shows the process of creating a product or service.

1. Companies use video behind the scenes for the following tasks:
2. Show the user their activity and what’s going on behind the scenes
3. Team interview
4. Telling your brand story
5. Showing your cases to users

3. Educational video

This training video format is aimed at the target audience, which is looking for videos that will help them figure out how to fold a certain product, or how to use a service on the site.

This is one of the most popular and frequently used videos by brands to engage their potential audience. Since these videos will constantly be in trend, users will use to solve their problems.

Companies use educational videos for the following purposes:

1. Engage more audience
2. Make life easier for users when using a service or product
3. Train people
4. Increase sales
5. Create useful and viral content

4. Video automation

Video automation involves using your video for different purposes. For example, you have a big video on YouTube and you can cut small pieces of this video and upload them to different video platforms like Facebook, Instagram, Tiktok, and Twitter.

Thus, you can achieve more reach and audience engagement from one video on different social networks, and not create new videos. Since short videos are gaining momentum.

You can use videos in different formats :

1. Add to an audio podcast
2. Create articles from this video for your blog
3. Add a short video to Facebook, Tiktok, and Instagram stories
4. Teaser video

5. SEO optimized video

Video optimization for search engines gives you the opportunity to increase your traffic, increase your reach, increase sales and engage more of your target audience. When designing a video, you need to take into account the search, which will rank and select videos for the right keywords, video design and other components.

Let’s look at the key factors that affect video optimization for SEO:

1. Choosing a platform for posting your video, and defining goals. It can be YouTube, Facebook, Instagram, or Tiktok.
2. Create a video that will bring value and benefit to your target audience
3. Design video thumbnails in a unique and high-res image
4. Publish videos on a regular basis, create a content schedule and prepare it
5. For videos, write titles, tags, and descriptions. The more detailed the better based on analytics and competitors.
6. Download titles for videos
7. It is important to indicate the Action of the user in each video
8. Upload different videos for different pages on your website
9. Use social media to promote your videos
10. Create professional content that will go viral

If you want to create a professional video in which our team will take care of everything from idea to implementation, contact Dizz Agency and let’s create a video masterpiece together.