Content
1. Introduction
2. How much does website design cost
3. What determines the price of website design
4. Website design prices
5. Why homepage design costs more
6. Why website design can’t be cheap
7. Stages of web design development
8. Where to order a website design?
9. Conclusion
Introduction
This article was written so that you can figure out and understand what prices for website design exist, what types of website design exist, and what pricing, complexity, and terms of work depend on.
We will consider the process of creating a website design in detail, all the elements that make up the work of a design studio.
Using examples of our work, we will look at why you need to pay more to get a high-quality and professional website design.
How much does website design cost
Each site owner eventually realizes that the need has come to change the design of the site to a more modern, selling one, or to surprise visitors with a wow effect and thus stand out in a niche among competitors.
And the first question that arises is what can be the price for creating a website design, and what this price depends on.
The price for website design can have several options:
1. Hourly payment
2. Fixed price per project
3. Flexible payment system
Let’s take a look at each item separately to figure out what the difference is and which option is best for you.
1. Hourly payment
This payment format is used when the project is large or difficult to implement and there is a need to constantly refine it.
For example:
The design of the store, which has more pages, which, in turn, needs to be created and finalized.
Or a portal, which may have 10 pages at the beginning of work, but over time there will be many more.
Thus, in projects where it is difficult to determine a fixed price, complexity, and deadlines at the end of the project, this option is used.
In countries like the USA, hourly wages are used for the most part, so it’s convenient to evaluate the time and efficiency of work on any project, whether it’s a landing page, a store, or a business card site.
And when the client wants to create more design options for one or more pages, in order to choose the right one, he pays for the work by the hour, thus calculating the time and efficiency of the design team.
2. Fixed price per project
The most popular way to evaluate a project is when you know the number of pages and blocks on the site.
For example:
We have a one-page site that has 5-6 blocks, and a certain design style, taking into account the corporate identity, colors, fonts, etc.
We also understand that you need to draw a responsive design, which consists of the most popular resolutions, namely:
– 1920 x 1080 – widescreen monitor;
– 1366 x 768 – laptop;
– 1024 × 768 – tablet;
– 375 x 667 – telephone.
Thus, we have all the materials for work on hand, including content (text, photos, graphic elements), and we can evaluate this project and the time that the designer will spend to name a fixed amount.
3. Flexible payment system
This format has both hourly pay and a fixed pay system.
This is the case when the client wants to start with a certain number of pages, and then go to the hourly rate to finalize some individual blocks or pages.
Each case is unique, and thanks to several payment options, it is always possible to find a convenient solution for both parties.
What determines the price of website design
The cost of creating a design depends on several factors:
1. The number of hours that the specialist will spend on work. It all depends on the complexity of the project, graphics, design, and number of pages.
2. The cost of a designer’s hour to create a website design.
The cost of a designer’s hour is estimated by the complexity of the project and by what kind of designer will perform this work (with how much experience and skills). There are three professional levels of designers:
– Junior
– Middle
– Senior
Each level has a certain experience and professional skills that are used in the work.
For example, a beginner level designer will not be able to create a complex website design with interactive elements, convenient usability, and meet the deadline. The reason for this is that he has little work experience, a low level of skills and an insufficiently filled background of activity.
Mid to high level designers can handle any design challenge to achieve the desired results for the client’s business.
Therefore, the price per hour for a beginner and an experienced designer is different.
At the end of the project, you will always get the result that you expected and even more if you work with experienced high-level designers from the Dizz Agency team.
First of all, design should solve business problems, bring profit and new customers, and the user should receive an easy-to-use site in order to achieve their goals.
For the most part, a fixed payment format is used rather than hourly, as it is convenient for the client, so you can clearly understand how much finance you need to lay down and what you can count on.
Factors affecting the price of website design:
1. The number of screens in the site design (the price will increase if there are more of them);
2. The number of internal pages on the site;
3. The number of adaptive versions of the site design, the most popular (version 1920 – widescreen monitor, 1366 – laptop, 768 – tablet, 375 – phone);
4. Number of design options. It can be 2-3 options or 5 design options for one page. It all depends on the requirements and wishes, but we try to create one version that will suit you the first time.
5. Website format and its complexity — landing page, business card website, corporate website, catalog, store, internet portal.
6. The complexity of the site design – simple, medium, complex.
For example, the “simple” option, where the main page uses: text, photos, icons, and other elements. The design is created with content that is submitted by the client before work begins, or that we use from stock, or provided by clients, or from our database.
The second option is more complicated, where you need to create complex illustrations in 2D or 3D format for the design of the site, and use them to create a captivating, unusual and exciting design.
Thus, the design turns into a story that needs to be told to the user and create a wow effect. Such a design is created and thought through in the early stages of a project and will cost more.
Website design prices
We have compiled a list of prices for website design so that you have an understanding of how much a certain service will cost you. When creating the design of your site, it is important to understand what kind of site format you need, how many pages it will have, how complex the design is.
Then you will be able to understand what you will get at the output, what will be the price and development time. In order for the agency to evaluate your request, it is also important to find and show examples of work that you like.
And to begin with, independently assess the complexity of the content that is used there (2D illustrations, photos, videos, 3D illustrations, etc.), or immediately ask the agency a question: what is the level of complexity of the design you like and how much can such a design cost?
In our agency, we always help to deal with the complexity and evaluation of the requested design quickly – whether it’s a phone call or an email request. So you don’t have to wait long or guess, just contact us for a quick response.
1. Home page design
What’s included: Includes 6-7 design blocks (version 1920 – widescreen monitor).
Price – from 350 $
2. Designing a Responsive Home Page
What is included: rendering of 3 versions 1366 – laptop, 768 – tablet, 375 – phone
Price — from 100 $
3. Inner page design
What’s Included: One inside page design (version 1920 – widescreen monitor)
Price — from 100 $
4. Landing page design
What’s included: includes 7-8 design blocks (version 1920 – widescreen monitor, 1366 – laptop, 768 – tablet, 375 – phone)
Price — from $500
5. The cost of a turnkey business card website design (from 5 to 10 pages)
What’s included: includes 7-8 design blocks of the main page (version 1920 – widescreen monitor, 1366 – laptop, 768 – tablet, 375 – phone) and internal pages.
Price — from 800 $
6. The cost of turnkey corporate website design (from 10 to 20 pages)
What’s included: includes 7-8 homepage design blocks (version 1920 – widescreen monitor, 1366 – laptop, 768 – tablet, 375 – phone) and internal pages.
Price — from 1000 $
7. The cost of designing a turnkey catalog site (from 20 pages)
What’s included: Includes 7-8 homepage design blocks (version 1920 – widescreen monitor, 1366 – laptop, 768 – tablet, 375 – phone) and internal pages.
Price — from 1300 $
8. The cost of a turnkey website design for an online store (from 50 pages)
What’s included: includes 7-8 design blocks of the main page (version 1920 – widescreen monitor, 1366 – laptop, 768 – tablet, 375 – phone) and internal pages
Price — from 1500 $
9. The cost of a turnkey website design of an Internet portal (from 20 pages)
What’s included: includes 7-8 design blocks of the main page (version 1920 – widescreen monitor, 1366 – laptop, 768 – tablet, 375 – phone) and internal pages
Price — from 2000 $
10. Prototyping
What’s Included: Includes prototype mockups that are drawn in Figma
Price — from 200 $
Why homepage design costs more
The home page is the most important and difficult to design a website. The future of all other pages depends on it. It always takes the most time to properly structure, work out usability and create the main visual part of the site.
Also, the main page is always created in 4 resolutions (version 1920 – widescreen monitor, 1366 – laptop, 768 – tablet, 375 – phone) so that the client can see how the design will look on different devices.
The design of the main page can have the largest number of screens, various interactive elements that need to be worked out in detail in order to create a professional product.
On average, the time to create a homepage design can take from 5 to 7 business days.
In the future, all developments on the main page will be used on the internal pages of the site, which simplifies the work of the designer.
What affects the cost of website design
Let’s recap what we found out above. To find out the cost of the site you need:
1. Correctly draw up the terms of reference, which will show the complexity and scope of the project;
2. Decide on the number of blocks and pages that will be created by the designer. The more pages, the longer it will take to create a design. When calculating, we start from the uniqueness of the blocks on the page.
3. The number of adaptive versions that will be used in rendering the design.
Most popular versions:
1920 x 1080 – widescreen monitor;
1366 x 768 – laptop;
1024 × 768 – tablet;
375 x 667 – telephone.
4. The complexity of the design, and the use of interactive elements in it, such as 3D graphics, animation, illustrations, etc.
5. Number of design layout options. For example, if you need to create a design for one page in 2 or 3 different versions, this increases the time and amount of work, and with it the price.
6. Creation of unique content for design creation (iconography from scratch, 2D graphics, photo retouching). This all increases the time and budget. The more unique the project, the more resources you need to invest in it.
7. Edits that the client can make. For example, there are 3 packages of edits, after that hourly payment for the work done begins, and an invoice is issued.
8. The level of popularity of the designer or agency in the market, which increases the cost of creating a website design. For example, a design agency that works only with brands or wins world awards. =
9. Proper planning and choosing a methodology for creating a website design can also affect the price. The clearer the process and communication between the design agency team and the client is built, the better and faster the work will be done. For example, the calendar work plan with all the points and clarifications was correctly drawn up.
10. Preparation in conducting research provides an opportunity to create a quality design. For example, some clients rely on their experience and say right away what will be needed when creating a design, and some clients need research from an agency in order to properly form a goal and vision for their website design.
Why website design can’t be cheap
When creating a website design, it is important to understand 3 important elements:
1. Quality
High-quality work is always expensive. If you have a limited budget, then you need to immediately understand that the output you will get is medium or low quality.
An experienced designer who creates a website design has a large set of tools for both professional and technical work, for example:
1. Knowledge of programs for creating design ideally (Photoshop, Illustrator, Figma);
2. Understanding the structure of the site;
3. Usability for a design project;
4. Conducting research and compiling analytics for design layouts;
5. Understanding of marketing tools;
6. Ability to create creative and unique solutions;
7. Understanding the basics of ux and ui, working with color, composition, typographic, modular grids;
8. Teamwork;
9. Understanding the requirements and tasks from the client;
10. Compliance with deadlines, and the ability to find solutions to any complexity in creating a website design;
11. Ability to listen and understand the client.
2. Price
On the market you can find both very low prices and very high ones. You should always look for the middle ground to find your price and the level of work that satisfies you and suits you.
It is also important to chat with the agency to find common interests. Choosing a design team always takes time and patience. And then you will definitely find the right specialists who will implement your tasks on time and on budget.
3. Result
In creating design layouts, you always need to understand what the result will be. Therefore, when looking for a design contractor, you need to look at works similar to your subject in order to understand what can happen at the end of the work. But this does not always happen, so you can also focus on works that you like at the level of perception.
Stages of web design development
1. Filling out the brief or transferring the terms of reference for the project
2. Transfer of all possible materials for creating a website design (brand book, logo, fonts, colors, photos, videos, text, etc.). It is better to break everything into folders and transfer to Google Disk.
3. Conducting research and compiling a project analysis
4. Drawing up the structure of pages and site maps
5. Prototyping the site
6. Creation of the design of the main and internal pages (widescreen monitors, laptop, tablet and phone)
7. Transfer of sources in Figma format.
Where to order a website design?
When choosing a design studio for your project, you need to focus on the following parameters:
1. Portfolio level.
2. Experience of the team. If the team has 10 years of experience, then you can rely on them, as they are experienced designers.
3. Reviews about the agency.
4. Work with brands and well-known companies.
5. Design Studio Awards.
6. Communication with the contractor.
Sometimes we are approached by clients who want, for example, to order the development of an online store, and we have to refuse them, since such a request to a design agency is erroneous.
Yes, the development of an online store includes design, but in addition, it includes layout and high-level programming. And while providing design services, the team cannot provide programming services, because they simply do not do this. Agencies are different and you need to choose the right direction for yourself.
Types of agencies in the WEB world:
1. Design agencies. For the most part, these are creative teams, where the emphasis is on design, aesthetics and beauty of design, these designers can be versatile and trained in marketing, they can conduct research, compile analytics and metrics for the implementation of projects that are aimed at conversion and increasing profits.
2. Marketing agencies. The emphasis is on building sales funnels, marketing strategies, advertising, research, focus groups. Most of the work is focused on numbers and miscalculations to increase sales and promote products.
3. SEO studios. Aimed at promoting sites for keywords in the top Google and other search engines. For the most part, they are given ready-made sites, and they are engaged in their promotion, improving the technical part and usability of the project for search robots.
4. Agencies specializing in programming. In these projects, these specialists focus on layout and programming. Therefore, design is not the most important element for them. If you need to implement a project with complex functionality, it is better to go to such a team.
5. E-Commerce agencies. This category of specialists focuses only on online stores, in which they constantly work and develop, and has a full knowledge base for the implementation of a project of any complexity. It has a team of both designers and programmers, as well as marketers and seo specialists.
6. Web studios. These are studios that develop turnkey websites (marketing, design, programming, promotion).
Conclusion
Website design is a complex but interesting process that a team of experienced and professional designers must carry out in order to implement your project with high quality and solve your problems.
If you need to create a website design for your project, please contact our design agency Dizz Agency, and we will create a project for you that will satisfy all your requests, resulting in a high-quality product.