Design
REBRANDING OF THE SITE
Rebranding is a change in the company's already existing corporate identity (FS).
In itself, corporate style can include a huge number of elements as graphic (logo design, printed products, vehicles, work clothes, etc.) and behavioral (a set of rules for the behavior of employees in different situations, positioning the company on the market, etc.).
Rebranding is a set of measures to change an existing brand (or its individual elements), with the aim of strengthening its position in the market. Rebranding is an integral part of the brand's long-term stay on the market. No matter how good a logo, slogan, or other trademark symbols are, it needs to be updated periodically to keep interest of the target audience. In addition, trends in graphic design are constantly changing, so it's important to keep up to date so that your main brand attributes do not look old.
Rebranding objectives:
1. Develop a new, or adjust the old concept of brand positioning.
2. Adapt the product to new market conditions.
3. Increase the level of brand recognition and popularity.
4. Make the trademark more competitive.
5. Successfully realize new tasks of the company.
